Thanks to Scott for sending in this post! Check out more here.
I opened up an ecoplug module bought from Home Depot. They are currently on clearance for $15 Canadian each (about $12 US).
The switches can only be controlled via the app (which is pretty crap) but I have captured and dissected the communication and discovered it is essentially just a UDP packet controlling the switch state. I was considering writing an openHab binding for it; but decided to open up the switch instead.